Archive for the 'Branding' Category

Wamda, a hub for the region’s entrepreneurs and change-makers will go into private-beta soon

Tuesday, July 13th, 2010

Nothing like being able to start showing people what I’ve been immersed in the past few months! It’s been a crazy journey for the team at SYNTAX and Spring and it will only get crazier. What was a sketchy idea a few months ago has turned into a full fledged project with a powerful vision: [...]

Brands in translation: Are Arab consumers oversensitive wimps?

Thursday, July 1st, 2010

Can someone please explain this to me: brands and slogans that totally loose their edge when introduced into Arab markets. Here are three examples: I bought this shaving cream the other day. The tagline/product identifier say “Cool Kick” in English. The Arabic translates into “Cool Touch”. Oh how soft and nice! Arab men can’t take [...]

The NYTimess writes about Amman (and my fellow bloggers and tweeps complain)

Monday, March 1st, 2010

I really love my fellow Ammani bloggers and tweeps. I really think that they are one of the best things that happened to us in the last ten years. I love that many of them have give a voice to Amman’s urban issues and urban activism. But sometimes they have me shaking my head with [...]

Nokia N900: A monster. A good monster.

Monday, February 8th, 2010

Every object, every product, says something about the people behind it. In the old, pre-industrial days you would meet your carpenter, your blacksmith and your potter. People behind life’s object where more visible. Today, we don’t see the people behind the objects that define our lives. The creation of these objects requires the cooperation of [...]

Egypt x Algeria: Football, brands, the Arab national state and God in a snapshot

Wednesday, November 18th, 2009

This moment I am lying in bed. I’ve been lying here for the better part of the last 48 hours, with a fever and a headache. It’s a common cold or a flu (apparently not of the swine variety). As I write this, the Nile has turned into a river of tears. A little while [...]

Amman’s most colorful day: a city no longer ashamed of itself!

Monday, October 12th, 2009

For the past two years, the subject of Amman has been unavoidable for me. Not only do I live in this city, but I’ve also been, with my company SYNTAX, involved in the first big branding effort this city has undertaken. I am overdosed on Amman! The branding project has been completed but writing about [...]

Experience Amman and its story: the most comprehensive city history site ever

Wednesday, October 7th, 2009

It’s been a long time in the making, but now its here. Never before has Amman’s story been presented to its citizens and guest so vividly and comprehensively. It’s still a work in progress that Ammanis and their guest will complete in the coming months and years. I am talking about the Amman Centennial website, [...]