Archive for July, 2010

Rescue downtown Amman from the “Bab Al-7ara” attack!

Saturday, July 31st, 2010

King Faisal Square in 1958. From Getty Images: http://www.gettyimages.com/detail/3378711/Hulton-Archive Does the Amman Municipality and do Ammanis want that Amman’s downtown is turned into a a cheap-looking touristic area? Because that’s EXACTLY what is happening at an alarming speed. I had breakfast at Hashem, the famous Hummous and Fuul restaurant yesterday and then went for a [...]

This Tuesday: Come to Al-Balad Theater and meet the new (type)face of Amman

Friday, July 23rd, 2010

<img src=”http://syntaxdigital.com/blog/wp-content/uploads/blogfileuploadamman-typeface-event.jpg” height=”623″ width=”450″ border=”0″ hspace=”0″ vspace=”0″ alt=”The new typface of Amman” title=”The new typface of Amman” /> SYNTAX and Al-Balad Theater present: “The New (Type)face of Amman” German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX. The [...]

Open City: Refuge urbanism in Amman, Cairo, Beirut, Istanbul

Sunday, July 18th, 2010

The Jordan National Gallery of Fine Arts in Jabal Luweibdeh will host the exhibition “Open City: Refuge Urbanism” which is part of the 4th International Architecture Biennale Rotterdam 2009-10 (IABR), opening today Sunday 18 July 2010, at 6 pm. Refuge Urbanism (Part of the Diwan Collaborative Research Network, directed by Philipp Misselwitz & Can Altay) [...]

Wamda, a hub for the region’s entrepreneurs and change-makers will go into private-beta soon

Tuesday, July 13th, 2010

Nothing like being able to start showing people what I’ve been immersed in the past few months! It’s been a crazy journey for the team at SYNTAX and Spring and it will only get crazier. What was a sketchy idea a few months ago has turned into a full fledged project with a powerful vision: [...]

Agave blooms after 18 years in Jordanian village

Sunday, July 4th, 2010

In 1992, my mother planted a little Agave Americana in my parent’s farm in the Jordanian village Aluk, 25 km north of Amman. Over the years, this agave grew and grew to a degree where my parents started thinking of removing it. Agaves have very sharp spikes that can give you nasty pain and can [...]

Nokia X6 Comes with Music: All you can eat, but with a wooden spoon

Saturday, July 3rd, 2010

It sounds like an offer no true music lover in Arabia can refuse: Buy a very capable touch screen smartphone from Nokia and get access to an all-you-can-eat music library of 4 million tracks for free for 12 months. And you get to keep the music you download for ever too. That, in a nutshell, [...]

Brands in translation: Are Arab consumers oversensitive wimps?

Thursday, July 1st, 2010

Can someone please explain this to me: brands and slogans that totally loose their edge when introduced into Arab markets. Here are three examples: I bought this shaving cream the other day. The tagline/product identifier say “Cool Kick” in English. The Arabic translates into “Cool Touch”. Oh how soft and nice! Arab men can’t take [...]