Baituna Mall Ad
Now this is an interesting ad. Beituna, an investment company is announcing that the biggest, already constructed mall and commercial center is it’s own Beituna City on Yarmouk Street, beyond Al Wihdat refugee camp.

What’s more, the ad says: Seven minutes from 4th Circle with no traffic lights. Wow.

The new highway that connects Jabal Amman to Abdoun (via the Abdoun bridge) to Al Yasmine district, then to Wihdat and to Yarmouk street is making this possible, through a series of underpasses and bridges. The map also shows another connection from the 4th Circle to Baituna City via Istiklal street and Al Urdun street.

I will try this ‘seven minute’ trip myself..

With the rising prices of everything, affordable shopping might become the magnet that draws people from the western districts of Amman to its eastern part. Safeway’s bulk outlet is already one such phenomena, just as Carrefour’s bargains (and glamour) draw people from the East to the West.

Amman has become a divided city. That’s a sad reality we have to face.

But new traffic arteries and shopping might play a role in reconnecting Amman again.

Read these related posts on 360east:


Posted

in

, ,

by

Tags:

Comments

9 responses to “Hello ‘West Amman”: the biggest mall is in East Amman”

  1. shalabieh Avatar
    shalabieh

    I am not a fan of malls but if this is what it takes to make West and East meet then I am all for it. Enough of this divide we are all people and more points of contact have to be established!

  2. Bubba Avatar
    Bubba

    clever ad, to the point “want cheap shopping? it takes only seven minutes to get there!”

    and even hypocritical and shallow west ammani’s (like myself) are affected by prices, and as was said, el jaibeh btu7kom marrat, does not matter from where, savings are needed now, this is normal, similar to most big cities.. so i dont think there is this devide between east and west, or at lest it will go away soon..

  3. Nas Avatar
    Nas

    it’s doubtful it will bring west ammanis anywhere near wa7dat, but who knows

  4. Ali Avatar
    Ali

    Wow, west ammanis will go to east amman, now that’s something. I guess we all need afordable shopping these days. Doubt it will be a nice mall, Baituna projects are not realy great, but what the heck people are looking for price and not the experience

  5. askadenia Avatar
    askadenia

    Good news..

  6. Mapless Avatar
    Mapless

    Looking at this add makes me wonder, who did it? Certainly not someone into marketing… it seems more of a design done by taxi driver or sth! I mean direction and size matters in the add… which is a vision of someone with clear sense of direction and exageration like a taxi driver… or is it everyone’s vision of what matters after the new fuel prices… i wonder… On another note, NOT another MALL

  7. Hani Obaid Avatar
    Hani Obaid

    Now if we can only get the online shopping thing started, ok I’m asking too much. just online price and stock announcement would be progress.

  8. Basem Avatar
    Basem

    History says that anything that remotely relates to or beyond the hypothetical off-limits areas of “west amman”is doomed to fail…

    Some will recall the attempt made by a couple of investors to rebuild Al-Hisbih “flee”market in wihdat area into an open mall with modern walkaways and a slew of brands and restaurant back in the late nineties (remember the toy shop Characters, it even opened there!)

    Few months later McDonalds shut-down its 2nd branch after the one in downtown, everyone followed footsteps, and 2 years later, the 6 mil (JOD) investment returned to what it once was; a Hisbih…

    The mall can be bang-on at the tip of Abdoun just after the bridge leading to Blue-Fig, and “west”ammanites will still be feeling venturous that “they’ve actually made it under that bridge leading to east-amman”

    By the way… the structure of this mall “called Mega Mall” was built at least 4~5 years ago…

  9. Waleed Khamis Avatar
    Waleed Khamis

    I really don’t think they will meet… They are getting further and further