Typography as architectural facade

Deconstructivist architecture meets modern Arabic typography in this facade of a new restaurant that will open on Amman’s Mecca street!

This building has caught my attention for the first time some months ago, as I saw its “haphazardly” placed metal columns being erected.

But it was a real surprise around a week ago to see that the facade of this building is actually made up of modern Arabic lettering. Wow.

The restaurant is called Al-Diwan Beirut, so it’s yet another Lebanese import to Amman (the more the merrier ;-) . But I find it extremely courageous of the owners to go with such an architectural idea. I mean, what happens to this facade if, one day, the restaurant changes names.

The other fascinating thing is that this seems to be a restaurant with a regional/Arabian theme, yet the chosen style of Architecture completely ignores the typical arabesques usually associated with such establishments and instead shows its cultural identity through a dizzying display of Arabic type.

Typography as architectural facade

The restaurant seems to late for the summer season. But I can’t wait to see it from the inside.


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6 responses to “Amman’s first Arabic typo facade”

  1. Moey Avatar
    Moey

    Al-Diwan is a great place, they have a branch open already in dead sea :) give it a try.

  2. Ali Avatar
    Ali

    Yeah the first thing I noticed was the writings on the galss, it’s just beautiful. We need more arts in this city

  3. muhammad Avatar
    muhammad

    Moey, Ali, anything special about the place from inside?
    is it just food?

  4. khansa'a Avatar
    khansa’a

    I like it ..
    I think the facade will look great at night ..
    I’‘m imagining the typeface lightened ..

  5. khansa'a Avatar
    khansa’a

    I think it looks great at night ..

  6. mohammad Avatar
    mohammad

    who is the architect??