How “Necessary” is it for an “online” shopping business to have a website?

Unnecessary Necessities at Zara Center in Amman
Tucked away in one of the harder to notice alleys of Zara Center in Amman, I found the poster above and the shop it advertised: Unnecessary Necessity (say that 10 times quickly and win a 360east car sticker)..

The poster caught my eye. I mean who wouldn’t wish King Kong is unleashed onto the top of Le Royal or that Amman is visited by Gollum, Superman and every other superhero, monster and international football star. :-)

As I was in a hurry to leave, I just took a quick look at the little shop at the back of the passageway, made a mental note and left. I remembered the advertised website and the words “ONLINE SHOPPING SIMPLIFIED”.

Last night I decided to check out the Unnecessary Necessities website and got this.

Unnecessary Necessity web site
OK. I get the concept. It’s some sort of “hard to get memorabilia and other branded goods” thing.

But with a site that’s “under construction”, how can they help me with my online shopping?

Or is the website an “Unnecessary Necessity” these days.

Do I just walk into the store and ask them to shop online on my behalf?

What’s the deal here?

3 Responses to “How “Necessary” is it for an “online” shopping business to have a website?”

  1. Zaid Says:


    Thank you for your kind words & comments about our shop.
    Basically, the procedure is very easy. You simply email us the link of the item that you wish to purchase from “any” website, and we’ll reply you back how much it will cost delivered to our shop within a period of 10 business days. The price will include shipping + handling + customs clearance + other taxes & fees. We take care of all of that. So for you, online shopping will be extremely easy and hassle-free.

    Regarding our website, its still under construction because we’re waiting for the e-commerce solution to finalize so we can launch it. From our website, you’ll be able to purchase whatever it is that we have in our shop.

    I hope that answers your questions.

    Thank you for your interest in Unnecessary Necessity.

  2. Rami Says:

    Dude, I’ve already bought 3 toys through them online, some very valuable pricey toys and I recommend the place. Its a little pricey after tax and shipping, but its definately a million times easier than doing it through aramex, and you dont need to get an internet friendly credit card..

    I’m kinda worried though cos this has become my new obsession.

  3. Amad Says:

    Sorry… I couldn’t find your contact page. We would like you to blog about this press release if possible.

    Thanks… We appreciate your support ! launches a competition platform for the Middle East

    (Sana’a – Yemen) August 27th, 2008— offers a powerful platform that allows users to compare any two objects Head-2-Head. Are you facing a hard time in deciding: Etisalat or DU, BMW or Lexus, Dubai or Qatar, Manchester United or Barcelona? Post your battle, and let the community help you decide. Ras2Ras allows visitors to state their opinion by voting and engaging in comments discussion.

    Amad Almsaodi, President, says: ‘The region has seen a tremendous growth in competition; however, consumers do not have enough tools that can help them compare companies, products, or services. provides a platform that can help them compare and take decisions based on social generated content. It can also enable businesses to post battles between product features to measure the consumers preference. There are unlimited ways in which this platform can be used.’

    The Middle East Internet market has been suffering from the lack of innovation due to the reliance on global websites that merely offer Arabic interfaces. ‘We brought an innovative idea, and built it specifically for our local market. Once we achieve success in the Middle East, we will launch our global English version. We are really excited to be amongst the first movers into the region’s Web 2.0 market, and we are looking forward to our competitors, because competition is healthy’, said Marketing and Operations Manager, Mohamed Hareth.

    The ability to create video battles using is expected to attract many users. Sports Enthusiasts, Technology Gurus, and Entertainment Fans will find heaven in ‘We have used bleeding edge technologies to develop this project: Sharing was a high priority for us, so we teamed up with Add This to allow sharing battles on all top web platforms – Google, Facebook, Hi5, Myspace, etc. Tags and Tag Clouds were used to annotate content for accessibility and Search Engine Optimization, and AJAX was used to ensure better usability and faster loading.’ said Development Manager, Mohamed Redwan.

    The first mover advantage combined with the company’s innovative approach assures the market that more features are on the way. Amad Almsaodi is promising more to come: “We are not afraid of competition, we know that clones are common in the Middle East, but by the time another company catches up, we will be offering something new. Our key to success is innovation!” Bold Statement, yet the first release of this website brought a lot of unique ideas which proves the company’s commitment to innovation.

    For further information:
    Mohamed Hareth
    Hadda Street
    Sana’a, Republic of Yemen

Leave a Reply

* Copy this password:

* Type or paste password here:

391,331 Spam Comments Blocked so far by Spam Free Wordpress