I could not believe my eyes when I watched the three TVC’s below on Jazarah!
Is Zain Kuwait out of its mind? How was such an offensive campaign approved. Or maybe they feel it’s funny to liken wives and women to mobile phones?
Notice.. in the three ads its always a man and a “broken”, “faulty” or “replaced” wife. Never the other way around (which would have balanced the campaign but would still be unacceptable as people might watch only one of several commercials).
Your Wife/Mobile is old an ugly? So what does the Arab man do? Get a new wife/mobile. Very well done.
This goes way beyond the initial launch campaign in which men where all achievers and business people and women where all about beauty and perfume!