From Gary Hustwit, the maker of the film Helvetica (yes a film about a typeface, and a really good one at that) comes Objectified, a highly anticipated documentary about design, particularly product design. It features some of the world’s most famous industrial designers such as Karim Rashid, Jonathan Ive (Apple) and David Kelly (Ideo)
What’s interesting is that the films seem to be more than just a celebration of design. It also critically question the role of design in world that is over-consuming, leading itself to the edge of financial and environment ruin.
Linda Tischler, reviewing the film for Fast company catches one of the films pivotal moments:
When a freshly-designed toothbrush washes up on the shore of some remote idyllic beach—and the boss sends a picture of the barnacle-encrusted artifact back to the office—the folks at IDEO are forced to confront the dissonance behind what they do. We watch them struggle to resolve the dilemma: we need to keep our teeth clean; the objects we use to do that pollute the planet. What to do?Hmm..
I attended Helvetica’s European premier at Berlin’s Typo conference in 2007 and thoroughly enjoyed that film. I am really looking forward to see Objectified (even if that means waiting for the DVD).
Read these related posts on 360east:
- Amman the FFilm: a font, a city, and a piece of my life..
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- Paradise Now: The Academy site says “Palestine”!
- Jordan Short Film Festival program announced
- Pro Palestine ‘Paradise Now’ Petition
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