A few months ago I was appointed as a jury member of an amazing global design competition. The aim: to create a universally accepted logo for human rights.
Peace has its symbol. Religions have their symbols. Global non profits and corporations also have their all-present symbols. But universal human rights, which have become part of the human struggle for freedom and dignity, still don’t have a universally agreed upon logo.
A staggering number of logo ideas have been submitted: 15,369 in fact. The was followed by an open vote which narrowed down the submissions to 100. Out of those the jury chose the 10 you see above.
Now we’re into the final stage: you can vote for your favorite out of the 10 finalists.
Goto the the competitions site now and submit your vote: humanrightlogo.net.
A while ago I was interviewed by Design Made in Germany magazine on this subject. I was asked: why do human rights need a logo? I said that..
..maybe because we need a shorthand expression for this evolving concept of universal human values. In the not too distant past, and even today, national pride or other narrow allegiances are deemed to be more important that human rights. As universal human rights gain more acceptance around the globe, a simple symbol can cement the meaning of these rights and emphasize their universality.
Brands and their symbols are also an emerging language. In a more complex world with many choices, many media and information overload, simple symbols are like now words for direct, efficient communication.
You can read the rest of the interview here.