Talk about an enduring brand identity!
Anyone born in the 1970s and after has literally grown up with the image of the similing boy on Kinder chocolate. That same image has been used for over three decades now. Can we imagine Kinder without this face?
Now, the man behind the face has revealed his identity: Guenter Euringer! At the same time, his face is now being replaced by a new image on Kinder packaging. The end of an era indeed and the the wake up call for us 70’s children: we are no longer kids (we now HAVE kids). See the new packaging here.
From the BBC story:
The German boy who has been the face of Kinder chocolates for 32 years has finally revealed his identity.
Guenter Euringer, whose dazzling smile has helped sell millions of boxes of chocolate bars, is now 42 and ready to talk about his secret life as an icon.
His autobiography, The Chocolate Child, was launched in Munich on Tuesday.
The question he is always asked is how much he earned for the advertisement – and the answer, he says, is just 300 Deutschmarks (150 euros or £100).
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