Open letter to Apple
Dear Mr. Steve Jobs and the rest of the Apple family:
I am a Mac evangelist who is simply frustrated with Apple’s position in the Middle East. Your company was a pioneer in Arabization and that’s why you completely won the Arab desktop publishing market in the 80’s and 90’s.
Today, Apple’s brand and sales are being stifled in this region. Your success in other regions has hardly been evident in this part of the world. Yes, the iPod, sales of Mac to newspapers and design houses and a few Mac enthusiasts are keeping the Apple brand afloat in the Middle East. But in larger consumer and business markets Apple in not a factor.
This is sad, given Apple’s current global success.
The single biggest problem today with Apple in the region is the lack of an Arabic MS Office!
No serious Arab business person or consumer (outside the design and media worlds) is willing to go for Apple if he or she know that they will not be able to easily open Arabic Word and Excel files.
I have met so many people who are willing to buy Apple, but refrain from doing so because of this problem. Many of them are former Mac users who abandoned the platform in Apple’s dark days.
Thankfully, Arabic for MacOS X has improved a lot (ironically OS 6, 7 and 8 where properly Arabized). Of course there is room for improvement. For example, Firefox renders Arabic web pages better than Safari.
The Arab market is witnessing tremendous growth in every aspect of technology. But today, Apple is known only to very few consumers and businesses. Maybe the Middle East is not a primary market for Apple, but I am sure there is a long term benefit from Apple strengthening its position in the region.
Can you please apply some pressure on Microsoft to launch Arabic Office for the Mac (they have it for Windows after all).
(Hey, Microsoft, if you are reading this, consider it an open letter to you too. Is is so hard to fix this problem.)
I hope something can be done about this..
Frustrated Mac Enthusiast
Where Apple’s Go to Die
Originally uploaded by miskan.
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