Over the last few weeks we have be totally busy working with our friend Zeid Nasser at MediaScope to set up immedia:04, Jordan’s first internet and mobile media conference. Our team came up with the name ‘immedia’ and the tagline ‘are you ready for generation immediate?’. The conference was targeted at Jordan’s advertsing agencies and marketing managers who definately need to learn more about the benefits of mobile and internet marketing.

SYNTAX designed the event’s logo and all its marketing materials. As I have developed a special interest in digital filmmaking over the past year, I decided that the event deserves a decent opening video (5MB Qucktime movie) which I scripted, casted, shot and edited myself. I used my Canon XM2 to shoot the material, mainly using Amman’s streets as my backdrop. The whole thing was edited on my G4 PowerBook (using iMovie for capturing and Final Cut Express for editing, color correction and effects). I also ‘composed’ the music for the 1 minute video using Apple’s Soundtrack.

Not only were we busy with designing the event, but I also gave two presentations: web strategy and web design. From what I hear, people liked what they heard :)

immedia:04 poster, designed by Ahmad Humeid, SYNTAX


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One response to “SYNTAX brands and participates in Immedia:04”

  1. Axel Avatar
    Axel

    I am trying to use my Canon XM2 with iMovie HD and Final Cut Pro. Both do not recongnize the camnera (“no camera attached”). I am using a Firewire Cable to connect to my Dual 2.5 Ghz, OSX 10.4.1
    Any suggestions?
    THX, Axel