The Body Shop acquired by L’Oreal.. hmmm

The Body Shop Logo

L'Oreal logo
Another corporate acquisition news that I missed last week. This one was a bit of a shock to me. The Body Shop being acquired by L’Oreal. The blog below has a good post on the reaction.

Scatterbox at stevensilvers.com: Body Shop acquisition polarizes corporate reformists:
For many corporate reformists and progressives, The Body Shop has been the poster child for corporate responsibility toward the environment, human rights and fair trade. L’Oreal, on the other hand, has represented the evil empire, and has been harshly criticized by The Body Shop founder Anita Roddick for animal testing and other unethical practices.

So it stands to figure that activists are split in their reaction to The Body Shop’s decision to be acquired by L’Oreal.

Will L’Oreal become more green and ‘responsible’. Or will The Body Shop become yet another ‘evil’ corporation? That’s the question.


2 Responses to “The Body Shop acquired by L’Oreal.. hmmm”

  1. omar Says:

    HAAHAHA,
    evil and green—sounds comic!

    Well, I am sure L’Oreal’s empire will pay off and squeeze in their company’s values, culture and artifacts into the peaceful overpriced Body Shop! hehehe…

    But whatdyaknoww? Anything can happen,

  2. Steven Silvers Says:

    Hmmm. I hadn’t thought of that as a potential strategic positioning platform… Evil Green Poke-the-Rabbit’s-Eye-Out Global Cosmetics Company That Supports Social Goodness.

    Thanks for the nod, Ahmad. I’ll be a regular reader.

    Cheers from Denver.

    steve
    . . . . . .
    Scatterbox at stevensilvers.com
    http://www.stevensilvers.com

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