Just wrote a post about this on AdBlogArabia.
Watching the world cup games in Germany gives you a good overview of the global brand map. From the top of my mind I can remember Toshiba, Yahoo, Coca Cola, Budweiser, Avaya (what the heck does Avaya do?) and the lone ranger from the lands (or shall I say skies) of Arabia: Emirates Airlines.Here is a brand strong enough and rich enough to play with the big boys on the world cup pitch. Emirates is the expression of the rise of Dubai. It has achieved global recognition by delivering high standard services and strong marketing efforts.
Read more on Ad Blog Arabia.
Comments
3 responses to “Is Emirates the sole global brand from Arabia?”
but whose money is it?!
I’m assuming its the Government of Dubai who finances Emirates, as it owns the parent company DNATA.
Right?
Emirates airlines is profitable according to the company. It owned by the government.