Will a Spiral Frog be the iTunes killer?

SpiralFrog
SpiralFrog.. Now that’s a strange brand name. Not that I haven’t come up with my fair share of weird names for my clients ;) . And how’s “A Digital Entertainment Destination” for a tagline? But that’s not the point.

SpiralFrog, it was announced Tuesday, is where Universal Music is releasing its entire catalog for free download. The idea is already being compared to iTunes and it definitely shows that the music business is really feeling the heat of the new digital reality.

Before you go rushing to the site you should know that the service is supposed to launch this fall. And you should also know that these people will not be giving the music as MP3’s to do with it whatever you like. According to TechCrunch, the music will be protected by a Digital Rights Management (DRM) scheme and it will come in the Windos Media Format. iPod users will be not be able to put these files on their players.

TechCrunch is not too impressed:

It will be an exciting day if the major labels come up with something truly more compelling than piracy on one hand or coercion on the other – but I don’t think this is it.
Read more here: Techcrunch: Universal to try ad driven music downloads through SpiralFrog – still with DRM.


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7 Responses to “Will a Spiral Frog be the iTunes killer?”

  1. Mariam Ayyash Says:

    You had your share in naming products? Can you give examples? I am very interested in this art of “naming”, those people who work in the naming and branding business are really lucky (to me at least)
    see Igor International: http://www.igorinternational.com

  2. Mariam Ayyash Says:

    oh, as for Spiral Frog, i believe the Frog names are over consumed, just like the Fish names.

  3. Sam Says:

    “music will be protected by a Digital Rights Management (DRM) scheme and it will come in the Windos Media Format. iPod users will be not be able to put these files on their players.”

    Once this application is up and running it will only be a matter of weeks before a mainstreen app is released that will allow for simple conversion to mp3 for your ipod.

  4. Stuart Johnston - ctrlclick » Blog Archive » Free music on SpiralFrog = iTunes killer? Says:

    [...] There has been plenty of speculation as to whether SpiralFrog will be an iTunes killer but in my opinion Apple has nothing to worry about – for two reasons. [...]

  5. david Says:

    if i can at least listen to some music free without having to buy or steal it that i won’t complain. if spiral frog is not for you than buy borrow or steal your music but why complain about something you don’t even want to use?

  6. Morgan Says:

    I just got my 2000t and all of my songs are skipping in iTunes, and I cant figure out why. If someone could help me out and tell me how to fix this I would really appreciate it because its driving me crazy. Thanks for the replys.

  7. if by design » Blog Archive » Free music on SpiralFrog = iTunes killer? Says:

    [...] Just days after signing an agreement with Universal, SpiralFrog have announced that EMI have joined their new music download service [via Techcrunch]. In return for listening and watching advertisements users of SpiralFrog will be allowed to download music from Universal’s and EMI’s catalogues for free.This combined with the fact that Universal have announced their intention to buy BMG means that potentially 42% of the world’s music could be available for free on SpiralFrog, based on Universal having 12% market-share, BMG 13% and EMI 17% (source).There has been plenty of speculation as to whether SpiralFrog will be an iTunes killer but in my opinion Apple has nothing to worry about – for two reasons.Firstly, SpiralFrog have chosen not to support the iPod. Given that the iPod is by far and away the most popular portable music device (in the US) they are instantly introducing a technical barrier that rules out most of their potential userbase.Secondly, for SpiralFrog to overtake iTunes it will have to offer a utility factor greater than iTunes – that is the effort-to-reward ratio for using the service. iPod + iTunes is a pleasure to use – for very little effort (and a couple of pennies) the user is rewarded with a slick, attractive and easy to use interface, high quality downloads and automatic synchronisation with their iPod. Buying music on iTunes is very easy… (perhaps way to easy!).Compare this with SpiralFrog’s proposal. I imagine the interface will be usable but probably not as usable as iTunes. However of more concern is the effort the user will have to put in to getting music onto their portable player. Firstly, they’ll have to navigate through a system no doubt littered with advertising. Next they will have to listen/watch an advertisement before getting access to track. Once downloaded it then has to be loaded onto a portable music player and I can’t imagine this process will be as slick as iPod + iTunes. Finally, to keep hold of their music they’ll have to stop by the SpiralFrog website on a regular basis to be subjected to more advertising.It seems like an awful lot of effort for the reward of free music. I think I would rather fork 79p to Apple to download the track from iTunes – but then I’m an iPod user so I don’t have the option of using SpiralFrog – like 80% of the MP3-carrying-world!.   [...]

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