After quite a long wait, Carrefour, the french global hypermart is opening its doors in Amman new City Mall. I will definitely go and check it out (unless we get too much snow). I know how a Carrefour looks like, as I’ve seen them in Dubai. I more interested to see their pricing policy, and how the Jordanian staff will be coping.
Amman has gotten very expensive in the last few years. It will be interesting to see how a global retailer sees the situation. A Jordanian partner in a major Jordanian-foreign retail operation told me that the key to the Jordanian market today is value for money. Offer people something with decent quality that is not too cheap and not too expensive and you’ll do very well.
The level of service is another factor. Will our local staff be able to provide decent, efficient customer service. At Safeway, despite the renovation, the service aspect still lags behind.
Carrefour is proudly announcing that customers will be served by a staff of 400 people (wow) and 40 cashiers. In Jordan, this scale is unprecedented. Let’s see how the people factor fares.
User friendliness is another factor. Parking for example. City Mall claims to have 2,400 free parking spaces. Cozmo was digging up its drop off area a few weeks ago in a pretty messy manner and I was thinking to myself, is this how they are getting ready for global competition?!
The parking house of Mecca Mall is an ugly disaster and the valet parking service is so annoying. They blocked off a huge part of the parking for the valet. Why does everything in Amman need valet parking. This is insane. Can’t people wall for a hundred meters.
See you in the aisles
Just a quick report after my shopping visit. Carrefour has really changed Amman’s shopping landscape. The place is as huge as expected, extremely well stocked. Very wide aisles. Clear signage. In short what you expect in a European style hypermart.
Prices are OK, with some products priced lower than usual. The fruit and vegetable, meat, fish section are really great. A good surprise was the ready made food section (roasts, pizzas, and even mansaf
On the upper floor there is a large selection of clothes, home utensils, toys and a big section for electronics, computers, music, DVDs, etc.
The parking is, thank goodness, up to standard. But the on and off ramps still need work (there is still lots of construction work being done around the mall.)
The place is a winner.