Google drops the Froogle brand name

I just noticed that Google Froogle service is now simply called Google Product Search.


That’s a bit sad. The Google+Frugal=Froogle combination was a lovable quirky name. Oh well..

Read about the name change in Google’s official blog:

So we’re renaming Froogle as Google Product Search. We’re taking the opportunity to refocus the user experience on providing the most comprehensive, relevant results in a clean, simple, easy-to-use UI. We’re also excited about how Google Checkout can help searchers have a fast and secure purchase experience, so the new interface makes it easier to buy with Checkout.

2 Responses to “Google drops the Froogle brand name”

  1. Mariam Ayyash Says:

    majjjjjaneeeeen! this is a lazy fix they did there! REALLY lazy… instead of marketing froogle and fixing its brand, they resolve to the traditional no-brand no-pain fix

  2. Mohanned Says:

    I think it is a good move, they should focus on their core competency and build on that, by this move they are providing a free service to e-shoppers where they can compare prices and choose from the list..
    I usually shop using those 2 great deals sites:

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