Today, Gulf News, the leading English language daily are running a story on Nokia’s tie-up with Ikbis.com, which shows the extent of Nokia’s commitment to bringing sticky Arabic content to its customers.

Gulf News

Ikbis, dubbed the You-Tube of the Middle East, allows users to post photos and videos on its website. Launched last November, by January it was receiving 30,000 page views per day.

N-series, first launched in 2005, is targeted towards tech-savvy consumers and includes the company’s latest and most advanced multimedia capabilities.

High-profile IT companies such as Google have singled out the lack of Arabic content on the web as the reason the Middle East has relatively low internet penetration rates.

Mikko Pilkama, a director in the Nokia Multimedia Business Group, said Nokia had this problem in mind when it sought its alliance with Ikbis.

“It’s important to have good services and interesting content you want to access,” Pilkama told Gulf News last week. “That is why we are putting an emphasis on creating these services and making those ‘sticky’ applications -things people want to get back to every day.”

AME Info

AME Info, are featuring a podcast interview with me about Ikbis about on their home page today. You can listen to it here. [MP3]. Besides the podacast, AME Info also did a number of video interviews with Nokia and Ikbis at Photoworld Dubai, which I hope will be online soon.

Talking about video/TV interviews, here is a clip from a show on Alaan TV in Dubai which covers mobile technology, produced by Rached El-Hachoui from all3media. Rached was kind enough to upload this clip on ikbis.com :)

That’s it for now..


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