I am more glad than ever to have decided, 13 years ago, NOT to be part of Jordan’s advertising industry. At the time I got sick of designing an ad for “Hubbly Bubbly and Barbecue at the Marriott” and thought to myself: “how long will I be doing this stuff”. I quit the high profile agency I was working at (after only two weeks of joining) and went back to design, publishing and digital media (thank goodness!).
But it can get worse than “Hubbly Bubbly” in the Ad-world..
Take the aftermath of the Jordan Advertising Awards held last Friday at the Hayat.
The event, as always, was loud and fun, as Jazarah reports (check out his video of the winning agency celebrating their victory with ‘Jeishina’ blaring in the background!).
But, reportedly, Publicis walked out of the ceremony to protest the results of a category.
So far so “good”..
Having not attended this year’s Awards, I was curious to check out the winners in Sunday’s paper. The expensive, self-congratualoty ads are always fun to look at. But I didn’t expect that Team Y&R, the agency with the largest number of trophies this year, to give their rivals the finger on a full page.
Yeah sure it my attention. It’s easy to get attention by being rude, you know.
I just wish big agencies like Y&R would be that daring when doing their day to day job, not just when dissing their competitors.
The No.2 agency, responded the next day, with an ad that drew attention to Y&R’s self-infatuated attitude and a line of small print at bottom that said “No. 1m can you feel it now”..
I guess they mean “can you feel the finger?”..
This is all crap in my opinion. I advise all the ad agencies to donate all this money they are burning, on a good cause.
And save your creative energy on getting some good ads out for your clients, instead of the flood of ignorable ads that greet us in the papers every morning!
(for more self congratulation ads and another view of the whole thing check out Jazarah’s other post).