Around four years ago, I wanted to buy a simple tripod for my video camera in Amman. I went on a great tour of the city and found nothing to buy. Nothing.
Fast forward to 2007: I could shop for one at Prime Megstore, Carrefour’s electronic department or the two newly opened Virgin Megastore at City Mall or SmartBuy, the rather huge megastore at Cozmo.
I tried to visit Virigin megastore shortly after the “false warning” that fellow blogger Moey’s gave out (no, dude, it did not open September 5th . But the other day, while scouring both City Mall and Mecca Mall (in vain) for a sports accessory (a simple foam “roller” for my aching back) I noticed that Virgin Megastore had opened. It’s pretty good. It even had a new iMac displayed in the shop window..
BTW: does anyone out there know where I can get these (from Reebok or any other brand):
Not one sports shop in the malls had them (and most sales people have never heard of them!)
I will not repeat what others have said about Virgin. But I will definitely return there to have another look.
BTW: My first Virgin Megastore experience was in Beirut in 2003. Now that was something!
Last Friday, I dragged the whole family to SmartBuy.
Wow. It is pretty big. This is a guy’s heaven. Which means I have to go there ALONE next time. I did not have a chance to look at everything properly.
I did some price comparisons and found that SmartBuy basically adheres to the 1$=1JD formula. This formula makes electronics excessively expensive for most of us. Just consider the average income levels in ‘middle class’ Amman (let alone the rest of Jordan) and it becomes clear that paying 30-50% more for electronics than what a wealthier consumer in the US pays and you’ll start to wonder how those electronics megastores are going to make it.
But hey.. the investors behind these ventures probably/hopefully know better.
They are going for the mainstream. SmartBuy is running a huge ad campaign in the papers these days. Let’s hope they start price wars which will benefit consumers.
The best thing about the two new store is that they have their wares displayed in a way you can touch them.
This is a step up from Prime Megastore which still has digital cameras tucked away like precious diamonds in glass display cases.
Years ago I ended up buying my tripod online (I wont even go into the story on how difficult it was getting it out of Jordan Post package department in downtown Amman. It was as if I was smuggling North Korean nuclear technology into Jordan).
Now I can try my luck at several electronics stores/megastores. And that’s something good.
Read these related posts on 360east:
- New unibody MacBooks spotted in Amman
- Food for the mind and senses
- Open letter to the global media industry: embrace the Plastic Internet and give us $3 movies on DVD
- Retail watch: Carrefour’s sign goes up in Amman
- Why are flat screen TVs so expensive in Jordan?
Bookmark this post on your favorite bookmarking service