The winner is: HiGeen.

This ad is one of most bizarre I’ve ever seen..

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HiGeen is a pretty big brand. You can find it every supermarket and pharmacy. This is not a product from a little mom and pop operation under the staircase.

But is this ad for real? Why is Clark Kent reading Hürriyet, the Turkish daily newspaper (the headline, in Arabic, says “Bird Flu”. And since when does this newspaper publish an Arabic/French edition.

And what a nice strategy: HiGeen is the answer to the bird flu scare. Yeah right!

How such ads get put together and approved is beyond my comprehension!

And the runner-up is..

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Livebox. Only from Orange. Huh?

Ok. I sort of know what Livebox is (it’s a VoIP/Internet thing). But what is point of this ad?

The product looks like a folder. What the hell does it do? What does it cost.

Considering that my Orange’s 2 Mbit connection home wasn’t that good over the past few weeks and considering they still have a download cap and that they still don’t have a 4 Mbit connection, I see this ad as a pure waste of money.

What a shame..


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6 responses to “And the Jordan Mindless Ad Award this week goes to..”

  1. amjad mahfouz Avatar
    amjad mahfouz

    well the purpose of this ads is to “gain attention” to the products
    it doesn’t matter if its stupid or not,
    actually they might make them look stupid so we notice, its a strategy

    thx for the share

  2. nasimjo Avatar
    nasimjo

    loool at the Hürriyet, hahaaaaaaa!

    btw, man , switch to VSAT, 4 MBPS unlimited bandwidth with less costs (except for the installation stuff, which cost around 300 JD at the beginning for the special satellite modem and LNB and stuff).

    & btw, they can provide you with more speed upon demand! how good is that!

  3. Humeid Avatar
    Humeid

    “they might make them look stupid so we notice, its a strategy”..

    Now that is funny.

    I doubt it.

    Can anyone translate the French on that paper?

  4. ArabianMonkey Avatar
    ArabianMonkey

    Just gets funnier! LMAO!! The French HL reads: We are not puppets of information!

  5. Humeid Avatar
    Humeid

    Moneky you are joking!!

    Unbelievable. This ad is a media culture treasure. It’s and ad about a hand sanitizer, in a Jordanian newspaper, featuring a Clark Kent lookalike holding a Turkish newspaper, in its non-existent Arabic-French edition, with a headline warning people of the bird flu (in Arabic) yet telling them not to be puppets of the media in French.

    NO WAY!

  6. Moey Avatar
    Moey

    true Humaid, i was gonna say that