Archive for the 'Branding' Category

Mobilecom to rebrand as Orange? Or what?

Sunday, April 16th, 2006

This rebranding business has been rumored for around a year now. In today’s Al Ghad, Mobilecom confirmed that it is “planning” to rebrand “in response to a request by the mother company”, meaning France Telecom, who is adopting a strategy of unifying its mobile operators around the world under the Orange brand.

But you […]

Butter war officially over?

Tuesday, April 11th, 2006

A poster near the dairy product section in my local supermarket had a big poster today, with a letter signed by Sheikh Qardawi and Sheihk Odeh that lifts the boycott of Arla foods, makers of the Lurpak brand. And the butter was really back on the shelf. Interesting ha?

The letter said that Arla has issued […]

The Body Shop acquired by L’Oreal.. hmmm

Tuesday, March 28th, 2006

Another corporate acquisition news that I missed last week. This one was a bit of a shock to me. The Body Shop being acquired by L’Oreal. The blog below has a good post on the reaction.
Scatterbox at Body Shop acquisition polarizes corporate reformists:
For many corporate reformists and progressives, The Body Shop has been the […]

Ever wondered what the voice of an olive sounded like?

Saturday, March 18th, 2006

Oh tribes of the Arabian Levant! listen to the Voice of the Olive! Thus spoke Olivoice. Oli-what? Yes you heard it right. Olivoice is the latest brand that SYNTAX has been helping create for an exciting new venture that promises to deliver a full-featured, internet-powered service to Arab communities around the world and cater to […]

Qatar Airways rebrands

Wednesday, March 15th, 2006

Most Qatari corporate identities are particularly badly designed. If you want to see a sample of those just watch a few Aljazeera programs. They all seem to be sponsored by this or that large Qatari company. As a relatively young country, Qatar still seems to be infatuated with itself. Companies have names like Qa-something (Qafco). […]

Career opportunities at SYNTAX

Monday, March 6th, 2006

My company SYNTAX is seeking to expand its Amman-based team. We’re seeking talented, curious, forward-thinking people in the following areas:

* Brand strategy and consulting
* Project management
* Account management
* Print design
* Web design
* Industrial design
* Print production
* Architecture
* PHP programming

Junior and senior level team members are being sought.

Contact me at ahmad(at) (with covering letter and CV) […]

Jordan Post: We’re recording this call while we insult your intelligence

Monday, March 6th, 2006

A colleague at the office just got off the phone with a rude Jordan Post employee. My colleague committed the sin of calling them to ask for shipping prices. “Do you think I have time to give prices over the phone? I have work to do, you know!” the employee exclaimed. “If you want to […]