Category: Branding
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Q: How many Jordanians does it take to change a lightbulb?
I’ve seen so many ‘light bulb’ jokes about every nationality and profession. So I decided to invent the Jordanian version of it.. Q: How many Jordanians does it take to change a lightbulb? A: One trader to import it from Europe. One Customs official to charge import duties and stamps on it. One inspector to…
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Al Sabeel’s ad campaign: Islamist virtual reality?
The big media news this week in Jordan is that Al Sabeel (English: The Path), Jordan’s Islamist newspaper has gone into daily publication. I have not had a chance to pick up a copy yet. My mental image of their previous weekly effort (mainly formed from glimpsing the paper on newsstands) is that it was…
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Branding Gaza: how to take a long, sustained “revenge” on Israel
In a blind show of power and as cynical political tactic, the leaders of Israel (and behind them most of the Israeli public, I am afraid) went ahead a committed an unbelievable crime in Gaza. By now everyone knows the statistics: Over 1300 Palestinians killed, amongst them hundreds of children. Over 5000 wounded. Billions of…
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10,000+ reasons why Nokia is in trouble
Nothing beats a great visualization of a revolutionary phenomenon. The screen shot above is of 10000iphoneapplications.com a site which lists the icon of over 10,000+ applications available for the iPhone as of today. Ten thousand plus applications for a platform that is only some months old. Re-read that last sentence and think. Never before in…
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Huge Aqaba logo brands new hot air balloon
What a nice surprise in this morning’s Jordan Times. A front page article about the new activities of the Royal Aero Sports Club had a picture of a new hot air balloon, branded by the Aqaba logo, complete with the icon strip and, as can be noticed at the edge of the balloon, the tagline:…
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I am sorry Siniora, but plain lettuce is MUCH BETTER than your products..
Siniora, the meat product manufacturer, is running a huge ad campaign in Jordan. Outdoor billboards and two page full color ads in the newspaper declare: “Only Siniora, the rest is.. lettuce.” This comes from the popular Arabic phrase which is used to declare that something is the best. Lettuce is used as a symbol for…
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Branding Amman: Have your say about Amman’s new logo
[Click image to enlarge] Amman is getting a new logo in 2009. And all citizens are invited to take part in choosing their favorite design. The Greater Amman Municipality (GAM) is publishing the above advert in today’s newspapers, inviting everyone to head down to Al Hussein Cultural Center to have a look at an exhibition…
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Two potential Jordanian Lamborghini buyers interviewed..
We were able to catch them in front of the new Lamborghini showroom in Amman. Which, incidentally also houses the Skoda dealership. Go figure. Read these related posts on 360east: 360east featured on BBC Five Live Typography is architecture BOBS interview: Die Zeit Digital Filmmakers of Amman: Unite! Toot and Arab blogging to be featured…
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Netanyahu copies Obama’s site
Not only is he a wicked, right wing, anti-peace and previously failed politician. Now he’s also a web design plagiarizer? Benjamin Netanyahu basically copied Barack’s Obama web site design style and adopted it for his upcoming bid to become prime minister of Israel. What a joke. There is no way in hell Netanyahu can be…
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Sharon and My Mother-in-Law: Cultural marketing can look this good
Spotted this cool poster for the theatrical adaptation of Suad al Amiry’s book “Sharon and My Mother-in-Law” in several places in Amman. Whoever booked those billboards is clever. On Mecca street they are located near traffic lights. Very noticeable. And the poster looks pretty cool too. Does anyone know who designed it. It’s amazing how…
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New MacBook documentary: design and manufacturing fanaticism at its best
Talk about design inspiration and a dedication to craft. Jony Ive, Apple’s design guru, deliver the message with passion. I highly recommend you follow this link to the mini documentary that Apple have released today. It focuses on the amazing new manufacturing method Apple is using for the new MacBooks and MacBook Pro’s. Jonathan Ive…
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The 5800 XpressMusic: how Nokia will kill the iPhone despite frustrating the hell out of us
Readers of this blog might have noticed that i have become a bit of a mobile phone freak over the past few weeks (or is it months?). Well.. yes. It might have started with my purchase of the Nokia N95 over a year ago and my fascination with the iPhone which goes back to the…