I had the pleasure of being invited by Jordanian social entrepreneur (and self proclaimed “doctor of companies, governments and peoples”) Maher Kaddoura, to give a talk about ‘My Amman’ at the pilot of NewThink, an initiative to spread a culture of positive action, a can-do attitude and entrepreneurship in Jordan, through inspiration, information, entertainment and networking.
So I locked myself up for a weekend (and a bit more) to put together a presentation that sort of sums up my experience with Amman, which was intensified during two years of working on the Amman Brand project with the Greater Amman Municipality.
Coming out of my “Amman overdose” wasn’t easy. I just have too many “Amman thoughts” mixed up in my head! But I decided to center the presentation around the dozens of comments I received to my my post here on 360east, when I asked people “What is Amman to you?“, adding to that some of what I learned in the branding project and suggesting some concrete actions people can take to better understand and connect to their city.
In other words.. it was a chance to do a “brain download” on the subject of Amman that I hope will put me at ease for while (until the next Ammani challenge comes my way)