Salua and I have just come back from the Jordan Advertising Awards 2005. Jordan’s ad agencies had a ball. Everyone was pretty charged up and ready to go Wheeeeeeeeeeoooooooooooooooo” when their agency won an award. The ever dynamic Zeid Nasser is the man behind this event and tonight was the fourth time his company, MediaScope, organizes the event in cooperation with ArabAd magazine. As usual Zeid was moving among the tables, greeting everyone and, later on, sternly ordering people to their place to allow the show to begin .
The rather flowery opening speech was given by ArabAds’s Walid Azzi, who actually had to tell the audience to keep it down. The advertising crowd are just so noisy!
The big winners tonight seemed to be Team Y&R (who’s group of companies reportedly had 13 tables in the hall), Adpro and Publicis, with decent showings by Objects Advertisng and Saatchi & Saatchi.
One thing I have to say is that Jordan’s advertising industry is definitely growing and improving. The first show, as far as I can recall, was just full of really horrible ads. Tonight we saw some decent work. The visual design of the ads is improving too. Just don’t expect too many groundbreaking ideas. As a society, we are relatively new to marketing driven consumer culture. We still have to use ads that sell through product benefit explanation, and the ‘wow-now-you-can-get-two-burgers-for-the-price-of-one’ technique.
But the rising production values of the ads, as well as some forays into creativity, cheekiness and humor, are giving Jordanian advertising better overall scores.
The Jordan Advertising awards seem to be one hell of a morale booster for agency staff. Those guys and girls slave away day in, day out, and the Awards are a nice night out for the team. The concept of winning awards gives the whole thing a competitive sport spirit. “Whhhhhhhoooooooooooooeeeeeeeeewwww”!!
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Incidentally, at the Zara Expo, the MAD (Media and Advertising) show (as in ‘expo’) was held during the past few days. I didn’t attend that, but Roba did.
Read these related posts on 360east:
- SYNTAX and Toot win at Jordan’s ‘Web Oscars’
- I am a big ad agency and I can give you the finger..
- SYNTAX wins Jordan’s best website prize at the Jordan Web Awards
- Super local online advertising: is Facebook the answer?
- VOTE: Best Arab Blogs Awards
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