This morning I took the newspapers out of the subscription boxes. It’s Sunday. The beginning of the week always has heavier newspapers. But today, the newspapers in my hand were noticeably hefty.
Consider today’s Al-Rai: 94 pages thick.
Six pages alone were one huge ad for Capital Bank (which is the re-branded Export and Finance Bank). Page after page of ads greeted me: financial services, telecommunication, travel, real estate. Not to forget: a load of employment ads.
Al-Ghad, was not bad either. Although smaller than Al-Rai (60 pages), the number of advertising pages in this young newspaper was impressive too.
This size of advertising expenditure must be a indicator of something. At least certain parts of the Jordanian economy seem to be doing well.
Last wednesday, I had a guest from out of town. It was a Wednesday night and I wanted to take him out for dinner. Our choice was Italian. Amazingly, we had to call 3 restaurants to find a reservation for six people. And it wasn’t even Thursday!
Restaurant reservations and the number of ads in the papers are not an accurate way to measure the overall success of an economy. But there is definitely money going around town.
Prices are going up and life in Amman is too expensive, which means that a large sector of society is feeling an economic pinch. But spending power, at least from what can be seen in Amman, seems to be moving ahead too. The situation might be confusing. Yet expect more retail outlets and more services to hit the market in the coming years.
Another interesting indicator: a UAE-based friend of mine recently told me that Jordanian companies are advertising in Dubai seeking to bring Jordanian employees back to work in Jordan!
Read these related posts on 360east:
- Know your rights: The Jordanian Constitution
- Wearing the Niqab for 24 hours
- The Maktoob-Yahoo deal: Shame on the Jordanian press that doesn’t understand!!
- Facebook goes Arabic..
- Super local online advertising: is Facebook the answer?
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